NOT SORRY GOODS

For the new flagship store located in Ferndale, Michigan, Not Sorry Goods needed a space that would celebrate intersectional individuality and a clear commitment to inclusivity. People of all gender identities and expressions, races, and sexual orientations are welcome to come to shop an unapologetically bold clothing and accessory brand.

With their eco-friendly, zero-waste approach to clothing embroidery and production, the space reflects, a environmentally progressive attitude by re-using existing materials and thrifted display, with comfort in mind. All clothing and design items shown in the store are ethically sourced.